Elevating the PR stunt to an art form with Ryanair

Posted July 15, 2009 – 7:31 am in: Airlines

Low-cost airline Ryanair has made something of a name for themselves by introducing innovative (some would say off-the-wall) schemes to cut costs and raise revenues.  Critics say that some of these ideas are put forth at the expense of providing a good customer experience for passengers, whilst proponents praise the airline for its forward-thinking and [...]

  No Comments  |  Tags: , , , ,